When does my business need marketing?
Constantly!
Marketing is not an activity to be done only when things become difficult. It should be an on-going business process to maintain a good corporate image and enhance engagement with your clients.
What is the purpose of having public relations?
The most important objective of public relations is to maintain a positive brand reputation and create or maintain strategic relationships with prospective clients, partners, stakeholders, employers, employees and, of course, the public. A positive corporate image of your brand evokes credibility and integrity.
What is risk management?
By definition, risk management is the process of proactively identifying possible issues and threats, overcoming them and keeping the company’s finances and operations intact.
What are media relations?
Long-lasting relationships with journalists and media companies that help organisations maintain a good corporate image and create potential partnerships.